Project Overview

Sherith Israel turned to me to lead and implement a ground-up site redesign on the ShulCloud platform.


  • Managed and built consensus with diverse stake holders.
  • Managed project timeline, feedback and flow.
  • Provided team with a perspective on content strategy, user experience, and design best practices.
  • Managed contract developers.
  • Built-out full website encompassing 30+ pages and hundreds of programs and events.

The design was part of the brand project.

View Brand Project


Sherith Israel is one of the oldest synagogues in the United States. It was established during California’s Gold Rush period and reflects the ambitions of early Jewish settlers to San Francisco.

Today it is a congregation widely known for its innovative approach to worship and lifecycle celebrations and is part of the movement of Reform Judaism. Its historic sanctuary building is one of San Francisco’s most prominent architectural landmarks and attracts visitors from all over the world.